Privacy Policy

Effective from July 1, 2013

Welcome to our Privacy Policy. This is important and helps you to make informed decisions about your relationship with us, so please read it carefully.

  1. Introduction
  2. Thanks for choosing Wermz. To provide you with the Wermz Service (or "Service", both as defined in the Terms and Conditions of Use), Wermz Inc. ("Wermz", "we", "us", "our") needs to collect some information about you, and this Privacy Policy is where we describe the information we collect, what we do with it, and how you can manage and control the use of your information. By using or interacting with the Service, you are entering into a binding contract with us and consenting to the use of your information as explained in this Privacy Policy. If you don't agree with these terms, then please don't use the Service.

  3. The information we collect
    • 2.1 Registration data
    • When you sign up for the Service, we may collect information we ask you for, like your username, password, and e-mail address. We may also collect information you voluntarily add to your profile. If you connect to the Service using your Facebook and/or Twitter credentials, you authorize us to collect your authentication information, such as your username, encrypted access credentials, and other information that may be available on or through your Facebook and/or Twitter account, including your name, profile picture, country, hometown, e-mail address, date of birth, gender, friends' names and profile pictures and networks. We may store this information so that it can be used for the purposes explained in Section 3 and may verify your credentials with Facebook and/or Twitter.

    • 2.2 Usage, log data & cookies
    • When you use the Service, we automatically collect certain information, including: (i) information about the news alerts authors and publishers you choose to follow, what topics you like to read, who you have the most in common with regarding your selections, and who you are following, (ii) your interactions with the Service, interactions with other Wermz users, Third Party Applications (as defined in the Terms and Conditions of Use) and any advertising, products and services which are offered, linked to or made available on the Service; (iii) the details of the queries you make; (iv) User Content you post, upload and/or contribute to the Service (as defined in the Terms and Conditions of Use); (v) technical data, which may include the URL you are coming from, your IP address, unique device ID, network and computer performance, browser type, language and identifying information, transactional information enabling digital rights management, operating system, and Wermz application version; and (vi) location information. If you have connected your account to Facebook or Twitter, we may receive similar information related to your interactions with the Service on Facebook or Twitter. We may use cookies and similar technologies to collect this information and you can learn more about such use at the bottom of this Privacy Policy. We may store this information so that it can be used for the purposes explained in Section 3.

    • 2.3 Other Services
    • You may integrate your Wermz account with third party services besides Facebook or Twitter ("Other Integrated Services"). If you do, we may receive, use and share the categories of information described above, including information made publically available on or through your account of such Other Integrated Service, in accordance with this Privacy Policy.

  4. How we use the information we collect
  5. We may use the information we collect, including your personal information and the information described in section 2 above, to: (i) provide, personalize, and improve your experience with the Service and products and services made available through the Service, for example by providing you with news, articles and publishers you may be interested in and suggesting other Wermz users you may want to follow, so that we can provide an overall better user experience and serve up content you may be interested in; (ii) ensure technical functioning of the Service and products and services made available through the Service, develop new products and services, and analyze your use of the Service, including your interaction with applications, advertising, products and services that are made available, linked to or offered in the Service; (iii) communicate with you for Service-related purposes, including promotional e-mails, digests or messages; (iv) enable and promote the Service, including features and content of the Service and products and services made available through the Service, such as sharing, user interactions, notifications and suggestions, and integration with third party services; (v) enforce this Privacy Policy, the Terms and Conditions of Use, and the Mobile Terms, including to protect the rights, property or safety of Wermz, users or any other person and the copyright-protected content of the Service; and (vi) as otherwise stated in this Privacy Policy.

  6. How we share the information we collect
  7. We may share the information we collect, including your personal information, as follows:

    • 4.1 Finding you and sharing within the Wermz Service
    • The Wermz Service is a social service which offers many ways to find, enjoy, and share content, and we enable and encourage users to explore who else is using the Service and their public profiles. Most of your Wermz information is or may be publicly available to others by default, such as your name and/or username, profile picture, type of subscriptions, your following relationships and your activity, including the news, articles, authors or publishers you add, follow or favorite, Third Party Applications you add or use and User Content you post, upload and/or contribute to the Service. Your activity on the Service will automatically appear in the activity feed of friends and users who follow you or your Wermz profile content.

      We may use your public information to promote the Service and to help others find and follow you and/or your Wermz profile content, including through Facebook, Twitter and Other Integrated Services.

      Your information may also be used to notify others, including on the Service, via e-mail, and through Facebook and Other Integrated Services, that you have joined Wermz, and about activity related to their Wermz profiles, content which they follow, or which we think otherwise may be of interest to them. Likewise, we may notify you about such activity of others.

      Learn more about how to manage notifications, your publicly available information, and what you share with others in section 5 below.

    • 4.2 Sharing with Facebook and other services
    • If you connect to Wermz using Facebook, Twitter or otherwise connect your Wermz account to an Other Integrated Service, the default setting is generally that Wermz automatically shares your activity and activity-related stories with that service, including the news you read to. You understand that such information may be attributed to your account on Facebook, Twitter or the Other Integrated Service and may be published on such service. See section 5 below to learn how you can disable sharing of information on Facebook, Twitter and Other Integrated Services.

      Wermz also enables you to share a particular item of content, on an individual basis, to third party services or other Wermz users by using the share functionality in the Service. Please note that sharing of such content on a third party service may be posted as activity on the Service, regardless of your account settings. To share an individual item of content to a third party service, you'll be prompted to enter your access credentials for that third party service. Wermz may store your username and an access token or similar credentials obtained from the third party service, so that you are able to share particular items of content, on that third party service, on an individual basis, without entering your access credentials again.

      You understand and agree that Facebook's or Twitter's or other third parties' use of information they collect from you is governed by their privacy policies, and Wermz's use of such information is governed by this Privacy Policy.

    • 4.3 Sharing with Third Party Applications
    • To personalize your experience, we may share some information we have collected about you with providers of Third Party Applications, such as high-level geographic information, your news preferences, settings and technical data. However, we take precautions to prohibit Third Party Application providers from attempting to identify you by using the information we provide to them or by collecting additional information without your consent.

      Please note that if you:

      1. actively choose to provide Third Party Applications with additional information, such as by visiting a Third Party Application (which enables collection of your IP address), or allowing us to share precise geographic data which Third Party Application providers request from us; or
      2. consent to collection of additional information about you by a Third Party Application provider when you for example register with or log in to the Third Party Application,

      the Third Party Application may be able to identify you and associate the information previously provided by Wermz with you. You agree and understand that a Third Party Application provider's privacy policy governs its use of your information that we provide to it or that it collects from you.

    • 4.4 Service providers and others
    • We may from time to time share your information with other companies in the Wermz group as well as certain trusted business partners and third party service providers to enable them to perform functions and process user data on our behalf, consistent with section 3 above. Such third parties' processing of user data will always be subject to security and confidentiality obligations consistent with this Privacy Policy and applicable law.

    • 4.5 Other sharing
    • In addition to the above, we may also share your information to third parties for these limited purposes:

      1. to allow a merger, acquisition, or sale of all or a portion of our assets;
      2. to respond to legal process (e.g. a court order or subpoena), if we believe in good faith that it is necessary to do so; to comply with requirements of mandatory applicable law; to protect the safety of any person; to protect the rights and property of Wermz, including to enforce the Terms and Conditions of Use; and to address fraud, security or technical issues;
      3. to allow other companies in the Wermz Group to use your information as specified in this Privacy Policy;
      4. to inform business partners about use of the Service and products and services made available through the Service, in the form of aggregated statistics or otherwise in a format which does not reveal your identity; and
      5. if you expressly opt in to such sharing.

      You understand and agree that the privacy policies of third parties will govern all use of information that we provide to them under this section.

  8. Your preferences
  9. Through your settings, you can choose which communications you receive from us, manage your public information, and set your sharing preferences. However, please note that it may not be possible to make certain information private on the Service, including your name and/or username, profile picture, and other basic information, such as your following relationships. Such information and other information which are set to "public" in your settings, such as news, may be used, re-shared or linked to by others on the Service or others across the web, so please use Wermz carefully and manage your account settings regularly. Remember that if you make profile content private, others who already subscribe to or otherwise have the details of such content may still have access to it. Also keep in mind that news and other content added to your profile may include personal information, such as username, which could enable other persons to find you in the Wermz Service or other services.

    To change, customize, or limit access to or sharing of information collected from Facebook, Twitter or Other Integrated Service, please visit your account settings on that service.

  10. Transfer to other countries
  11. Wermz may process information about our users on servers located in other countries. Wermz may subcontract processing to or share your information with third parties located in countries, other than your home country. Information collected within the European Economic Area ("EEA") and Switzerland may, for example, be transferred to, and processed by other third parties identified above, located in a country outside of the EEA and Switzerland, where you may have fewer legal rights in relation to your information. However, Wermz will only process your information as described in this Privacy Policy in every country. You expressly consent to your information being used as set out in this section 6.

  12. Links
  13. We may display advertisements from third parties and other content which links to third party websites. We cannot control or be held responsible for third parties' privacy practices and content. Please read their privacy policies to find out how they collect and process your personal information.

  14. Security
  15. We are committed to protecting our users' information. Your password protects your user account, so you should use a unique and strong password, limit access to your computer and browser, and sign off after having used the Wermz Service. While we take reasonable data protection precautions, no security measures are completely secure, and we do not guarantee the security of user information at any time.

  16. Children
  17. For users in the United States, the Wermz Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under 13 years of age, do not use the Service and do not provide any personal information to us. If we discover that a child under 13 has provided us with personal information, we will delete it.

  18. Accessing and updating user information
  19. You can access and amend some of the information we keep on you through your settings. To learn more about the information we store about you, e-mail We will respond within a reasonable period of time upon verification of your identity.

  20. Contact us
  21. If you have any questions or comments about this Privacy Policy, please contact us at

  22. Changes to the Privacy Policy
  23. We may make changes to this Privacy Policy from time to time, so please visit this Privacy Policy regularly. If we make changes which we believe are material, we will inform you through the Service. Your continued use of the Service thereafter constitutes acceptance of the changes.

  24. Information about cookies & similar technologies
    • 13.1 What are cookies and similar technologies?
    • A cookie is a small text file that is placed on your computer, mobile phone, or other device when you visit a website. The cookie will help website providers to recognize your device the next time you visit their website. There are other similar technologies such as pixel tags, web bugs, web storage and other similar files and technologies that can also do the same thing as cookies. Wermz uses the term "cookies" in this policy to refer to cookies and all such similar technologies that collect information in this way.

    • 13.2 How we use cookies
    • We use cookies for the purposes, as explained in this chart:

      Cookie Type Purpose
      Essential Operational: These cookies are necessary to allow us to operate the Wermz Service as you have requested.
      Performance/Analytics: We use these cookies to analyze how the Wermz Service is accessed, used or is performing. We use this information to maintain, operate and continually improve the Wermz Service. We may use these cookies to track what news, authors and publishers you select, click on, or choose to follow, or send to others. We may also obtain information from our e-mail digests to learn whether you opened or forwarded the digest or clicked on any of the content. This information tells us about our digests' effectiveness and helps us ensure that we're delivering information that you find interesting.
      Functional: These cookies let us operate certain functions of the Wermz Service in line with the choices you make. These cookies mean that when you continue to use or come back to the Wermz Service, we can provide you with our services as you have asked for them to be provided, such as knowing your username, remembering how you have customized our services and reminding you of news, authors or publishers you have enjoyed or other Wermz users you have followed.
      Targeting/advertising: We use these cookies to serve you with advertisements that may be relevant to you and your interests. The information may also be used for frequency capping purposes and to help us regulate the advertisements you receive and measure their effectiveness.
      Third Party: We may allow our business partners to use cookies on the Wermz Service for the same purposes identified above. We may also use service providers acting on our behalf to use cookies for the purposes identified above.
      Wermz Ads: We work with web publishers, advertising networks and service providers to deliver Wermz ads on other web sites. Cookies may be used to serve you with advertisements that may be relevant to you and your interests on other web sites and to regulate the advertisements you receive and measure their effectiveness.
    • 13.3 Manage your preferences
    • Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or delete certain cookies. Generally you should also be able manage similar technologies in the same way that you manage cookies using your browsers preferences. The following links show how to adjust the browser settings of commonly used browsers:

      Internet Explorer




      Please note that if you choose to block cookies, this may impair or prevent due functioning of the Wermz Service.

    • 13.4 More Information
    • For more information about the use of cookies and how to block them, visit, (Europe) or (United States). If you have any questions or comments about our use of cookies, please contact us at

Copyright © 2013 Wermz, Inc. All rights reserved.